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Hi, we need a full website redesign for our e-commerce store. We sell outdoor gear — about 200 SKUs. The current site is on Shopify but it feels dated and our conversion rate has dropped.
Budget is around $15k. Timeline: we'd like to launch within 3 months. We'll need a new homepage, updated product pages, a better checkout flow, and mobile optimisation throughout.
Please send a proposal when you get a chance. Thanks, Jamie
Hi Jamie,
Thanks for reaching out — a conversion-focused redesign on an established Shopify store is exactly the kind of project I enjoy. A few things in your brief stood out: the drop in conversion rate is almost always a combination of trust signals, mobile friction, and checkout abandonment, and all three are fixable.
Here's how I'd approach it:
Discovery & Audit (Week 1–2)
Review your current analytics to identify the exact drop-off points, audit the 10 highest-traffic pages, and map a revised site architecture.
Design (Weeks 3–5)
Mobile-first redesign of Homepage, Collection pages, Product pages, and Checkout — delivered in Figma with 2 rounds of revisions.
Build on Shopify (Weeks 6–10)
Custom theme development within your existing Shopify plan...
// Add to your MCP servers config: { "mcpServers": { "proposalcraft": { "command": "npx", "args": ["-y", "github:jabbawocky/proposalcraft"] } } }
Save your best-performing proposals. ProposalCraft uses them as a template so every draft sounds like you wrote it.
Paste the client brief into Claude. Get a structured, personalised proposal in under 30 seconds — ready to send or polish.
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